The masthead of the magazine has a nice effect around the font, it consists of large capital lettering in order to capture the attention of target audiences, but to connote the idea of toxicity there is a pink stroke effect around the yellow text to convey the idea of radioactivity. The colour scheme of the magazine mainly consists of yellow and orange, which are used within horror as colours of decay, but in this circumstance it could be to continue that idea of radioactivity, it could also be said that by using bright and bold colours you capture the target audiences attention quicker.
The main cover image consists of classic horror characters such as Freddy Krueger from A Nightmare on Elm Street (1984) and Michael Myers from Halloween (1978) which would be an instant appeal to fans of those particular franchises and horror fans around this time period. The coverlines use a lot of popular movies around the time when the magazine was released (1989) and includes famous characters like Frankenstein and the Phantom of the Opera, and by using these they entice fans of the horror genre from many different areas because they include a variety of characters.
The tagline for the main headline is 'can they still cut it' which is a nice play on words with the characters weaponry, seeing Michael Myers at the bottom of the page with a knife in his hand. The background of the magazine cover is very plain and is a combination of gray and brown, which could be a connotation of the grittiness and griminess of the horror genre for the target audience.
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